Aston Martin RapidE All Electric Car Quick Facts
How many cars to be produced? A limited run of 155 units.
When? Year 2019 should have some of these Astons out on the
Power, Top Speed, 0-100kmph? No news on that yet but expect the best.
How much? Aston is starting to take orders now with 10 percent down payments on the RapidE, priced just shy of 200,000 pounds ($255,000) in the UK.
Quick Draw McGraw: That’s a significant premium on the 150,000 pound entry ticket for its V12 model, whose 5.9-litre engine develops 470 horsepower.
What Next? Beyond the RapidE will be an electric version of the DBX crossover it is launching in 2019.
If you are wondering, Aston Martin is not the first luxury car maker to enter the all-electric market. Bentley showed off its all-electric EXP 12 Speed 6e convertible at Geneva 2017 and Jaguar is on the way to delivering its all electric Award Winning i-PACE SUV to customers from 2018.
From the Aston Martin Press Release;
Aston revealed the concept version of the RapidE back in October 2015. The production version of the Rapide will be a four-door sports car with the look and feel of the Rapide S while being propelled by an all-electric powertrain replacing the six-litre V12 engine.
Aston Martin President and CEO, Dr Andy Palmer, said “Having unveiled the RapidE Concept back in October 2015 we reach another milestone with the confirmation that we are now putting the first all-electric Aston Martin into production. RapidE represents a sustainable future in which Aston Martin’s values of seductive style and supreme performance don’t merely co-exist alongside a new zero-emission powertrain, but are enhanced by it.”
Palmer also added that “[the] RapidE will showcase Aston Martin’s vision, desire and capability to successfully embrace radical change, delivering a new breed of car that stays true to our ethos and delights our customers.”
RapidE sees a continuation of the collaboration with Williams Advanced Engineering who worked on the original RapidE Concept. Based in Grove, Oxfordshire, Williams Advanced Engineering will assist Aston Martin with the complex task of engineering integration.
Paul McNamara, Technical Director at Williams Advanced Engineering said: “Williams Advanced Engineering has always endeavoured to work collaboratively with its customers to meet their sustainability challenges and find energy efficient solutions. For today’s car manufacturers, this is particularly important as legislation demands more energy efficient vehicles. This project with Aston Martin will draw on the extensive battery and EV experience we have accumulated and we are extremely pleased to be supporting this prestigious British company with their future electrification strategy.”
Watch: When EV meets British sporting luxury
In the real world, Aston will also face the challenges and risks luxury auto marques face as they scramble to address future demand for electric vehicles from consumers and regulators.
Back in 2007, Ford Motor Company had sold Aston Martin to a consortium led by Prodrive founder David Richards, Aston Martin collector John Sinders, Investment Dar and Adeem Investment Co, two international investment companies headquartered in Kuwait.
Clearly, even if the privately held Aston Martin brand benefits from the endorsement of James Bond, it does not have the backing of a large automotive parent that many of its competitors do.